Welcome to Indonesian Sports Market !
  PT. Panatrade Caraka is a marketing company for sports brands in Indonesia and other SE Asian countries. We have been managing our own-brand called SPECS since 1994 which is no.1 sports brand in Indonesia since 2007, especially for football & futsal. We have expanded our business to SE Asian countries such as Malaysia, Singapore and Australia.

Due to our business expansion, at the beginning we develop two new business divisions to provide services for international sports brands which have intention to market its products in Indonesia. Our wholesale division is positioned to cater traditional market all over Indonesia, from Aceh to Papua; and our retail division which is spun off later in May 2015 to be an independent company – PT. Prestasi Retail Innovation, is positioned to cater urban/modern market through our own sports retail chain shops. The retail company becomes our strategic partner in modern marketing channel for our brands in penetrating modern market in shopping malls all over Indonesia.

With years of experience in Indonesian market and excellent customer insight, we are getting more confident and convinced to move forward to dominate Indonesian Sports Market.